Performance Marketing

Stratnova provides end-to-end performance marketing solutions including Google Ads (Search, Display, Shopping), Meta Ads (Facebook, Instagram), LinkedIn Ads (for B2B), native advertising, retargeting, and conversion rate optimization. We also offer landing page development, funnel setup, and advanced tracking through GA4 and server-side tagging.

B2B Trends: AI-driven LinkedIn targeting, lead gen forms with CRM integrations, ABM (Account-Based Marketing), and YouTube pre-rolls for decision-makers. B2C Trends: UGC (User Generated Content) ads on Meta, TikTok Spark Ads, AI dynamic creatives, WhatsApp lead ads, and localized Google PMAX (Performance Max) campaigns. Stratnova leverages AI tools like AdCreative.ai and Meta’s Advantage+ to stay ahead.

Stratnova uses a full-funnel approach for App Install Ads across Meta, Google UAC, TikTok, and OEM networks like Xiaomi. We optimize for installs and in-app events using Firebase/GA4, and create high-impact, deep-linked creatives for Meta and TikTok. Our event-based optimization focuses on actions like sign-ups and purchases to improve ROAS. With MMPs like Appsflyer and Branch, we ensure accurate attribution and fraud control. We also test country-specific creatives, bidding strategies, and dayparting to boost LTV and retention.

We use latest AI tools to drive efficient and personalized performance marketing. We leverage GA4 and BigQuery for multi-touch attribution, Meta Advantage+ and Google PMAX for AI-led automation, and Hotjar with Google Optimize for conversion rate optimization. Our CRM workflows are automated using Zapier/Make with HubSpot or Zoho, while tools like Copy.ai and AdCreative.ai help us rapidly create high-performing ad creatives. This tech stack ensures smarter targeting, faster execution, and better results.

You’ll receive custom dashboards that display key metrics including Cost Per Lead (CPL), Click-Through Rate (CTR), Return on Ad Spend (ROAS), lead quality scores based on CRM feedback or qualification criteria, funnel drop-off rates, and conversion rates segmented by channel, keyword, and ad creative. We also conduct weekly optimization sprints and monthly strategy reviews to continuously refine and scale performance.

Stratnova has reduced CPL (Cost Per Lead) by 40% for a real estate developer through Facebook & Google funnel optimization. Delivered 300+ qualified B2B leads in 60 days via LinkedIn and email nurturing for a SaaS startup. Achieved 6.5x ROAS (Return on Ad Spend) for a D2C skincare brand with UGC-based Meta campaigns.

We offer flexible pricing models based on your needs: Retainer + Ad Spend % Model: Fixed monthly service fee + % of managed ad spend. Performance-Based Pricing: Pay per qualified lead or CPA (Cost per Acquisition) for specific campaigns. Project-Based Pricing: For audits, landing page setup, or short-term campaigns. We also offer customized quotes for startups, SMEs, and high-growth D2C/B2B clients.

At Stratnova, we specialize in performance marketing for a diverse range of industries including Real Estate and Property Marketing, SaaS and Tech Startups, Healthcare and Clinics, E-commerce and D2C Brands, and Professional Services such as law, accounting, and consultancy.